JP Morgan

Winternship Programme   


A Global Bank’s 1st Virtual Internship for graduates.

COVID-19 and lockdown restrictions posed a challenge for JP Morgan, a financial services institute, to successfully run its Winter Internship Programme, for graduates.

The client needed an activation to expose graduates and students to the JP Morgan brand and culture; position the company as an employer of choice, deliver work readiness skills to students and recruit top talent.

Our team used our limited time with management, virtually, to identify needs for a tailor made programme that responded with relevance.
We were responsible for Graduate Strategy, Programme Design, Facilitation and Online platform, against corporate objectives and value principles.

The programme had dual purposes, to capacitate students and enable the client to identify talent for recruitment.  

A tailor made Grad Strategy + Execution


Divisional teams unpacking an investment bank and inter-related global & local work.




Identifying work readiness content for graduates.

Through online survey’s we identified student needs and used that information to develop a Graduate Winter Internship Programme with depth, soft skill acquisition and lateral thinking. 

The programme responded to their needs and provided a reason to engage. 

We ran an Innovations Challenge, setting a task for students to solve in groups, virtually and offering management an opportunity to identify top talent.

Students worked in virtual teams to solve an innovations challenge, putting their work readiness skills: performing under pressure and working in teams. 

 Each member had a 2 minute presentation on a group task, which had to show how they solved the problem, why their solution was viable and how they would fund it for execution.

Corporate teams adjuducated and students were scored virtually. The innovations challenge helped students tep out of their comfort zones and perform within deadlines on a task. Divisions identified core skills they were looking for in candidates.

Virtual Innovations Challenge 

Helping grad’s show their potential and management to identify talent for recruitment. 



The programme has become an annual graduate event to spot, recruit and retain talent.

Students noted that given the pandemic, they felt isolated. The work readiness content and innovations challenge helped them step out of their comfort zone, connect and maximise their opportunity.

Most noted the meaningful connections, networks and relationships they were exposed to as a highlight of the programme.

Students Virtually

Global staff participation in talent acquisition


Student satisfaction

Interns employed

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About Us

At Shy-red we use creativity to solve business & brand challenges. 

Using design, persuasion and innovation as performance marketing tools our work connects people to brands and drives results.

Improving your visibility, reach and impact so your brand catches the wind.

Our Focus

100% black female owned company, 135% BBBEE procurement recognition, Level 1 Accredited.


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Head Offices

Gauteng, North West, KZN South Africa