Re-Branding & Campaign Development


National SoE

NRWDI National Radioactive Waste Disposal Institute 

Re-branding radioactive waste disposal


We associate fear and danger with nuclear waste, radioactivity and hazardous materials. 

NRWDI is a South African state-owned entity dedicated to professional nuclear waste disposal. The Institute responsible for its disposal has a purpose beyond these stereotypical associations.

We were tasked with a re-brand, that challenged this perception.

Our aim was to create a sustainable brand that reflected the organisations work and its purpose: 

creating a clean, safe environment that is hazard free for future generations.

The rehabilitation of land, safety and environmental friendliness led our strategy and creative process. The colour palette was a variety of greens to symbolise the environment and sustainability. We gave the universal symbol for radioactive waste, movement. The fresh leaves eminating from radioactive waste was an illustration of the organisations purpose: isolating radioactive waste and restoring the environment to natural vegetation.

The logo sought to challenge perceptions and communicate NRWDI as an entity committed to creating a clean, safe, hazard free environment for future generations.

The Brand.


Messaging & Collateral.


NRWDI isn’t a well known brand, its work is a mystery to most South Africans. However, there is alot of potential in the sector and the team wanted to invite the public to engage.

Specifically, inspiring youth and women to consider careers in nuclear waste and the broader energy sector.  We carried messaging across collateral ensuring all branded engagements fostered the organisations purpose.

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About Us

   Shy-red Studio’s is a creative consultancy that solves business and brand problems.  

We use the art and science of marketing to deliver solutions, from concept to strategy and execution. 

Making business & marketing fit for purpose.

We are entrepreneurs at heart, a team of creators, problem solvers and strategists who believe in what we do.

Our team are honest and direct about your brand health. Our work has a single objective, to build businesses and grow reputations.

Our Focus

We treat marketing, branding and communication as core components of your business.

Whatever your business objective, our team creates work that helps it catch the wind.

We advise leaders, teams and programmes on innovation, social engineering, brand & digital marketing, internal communication, operations and reputation management.

Our skills help your brand assets to perform optimally. It’s how we grew our business and how we will help grow yours.

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Gauteng, North West, KZN