Kutlwanong Centre for Maths, Science and Technology 

A voice for the underdog 

 

The South African public education system faces serious challenges.

Kutlwanong is an NGO that seeks to address this holistically, plugging resources and capacity where it matters. 

The NGO has a solid track record over its 15 year existence, but has been a shy communicator. To attract corporate funding, as a means to expand their work, we were tasked with improving their communication.

Strategy

 

We wanted to seperate Kutlwanong from its competitors.

With a 15 yr history, our aim was to communicate the depth of its work and its youth impact in the poorest townships nationally.

Using data to communicate scale. 

And stories to communicate depth.

We developed brand and digital tools to better position the NGO and communicate its track record both in terms of statistics and human interest stories. We highlighted the NGO’s role in catapulting township youth into professional careers – through the stories of its alumni. 

Enabling the NGO to focus on what matters – accelerating the quantity and quality of STEM performance across South Africa.

Branding

 

We focused on scale, depth and cumulative impact. 

How did a high school STEM programme help township kids to excel? 

How many students Maths and Science performance had it boosted in 15 years? 

We researched each alumni story profiling impact beyond Kutlwanong’s programmes, highlighting how a good grounding at a high school level enabled students to further their education and access professional careers.

Data & Analytics

 

Media & Campaigns

Impact.

 

Kutlwanong has cemented its role within the STEM sector in South Africa.

Our work has helped the organisation access corporate funding and expand its programmes nationally.

Other organisations have partnered with Kutlwanong to pool resources and increase impact for career path and its alumni programmes at university and beyond.

Our work has helped this NGO raise the voices of the young people it represents, enabling their stories to shine as more than a beacon of hope, as a possibility of youth potential at a township level.

New funders

University alumni associations active

Alumni stories databased

New provinces added

Related Work

 

Travel by Investec

Investec Private Bank Product re-alignment.  Travel is more than a trip. It is an opportunity to see the world, get exposed to culture, traditions, people, cuisine. It is an opportunity to be transported to magical, mystical places and to experience a different...

Deutsche Bank Charity Trading Day

DBSA Deutsche Bank Foundation South AfricaCharity Trading Day    Employees are a brands most powerful resource. When staff are passionate about a cause or social giving, management needs to pay attention and support staff to do more.Deutsche Bank traders had a...

JP Morgan

JP MorganWinternship Programme     A Global Bank's 1st Virtual Internship for graduates.COVID-19 and lockdown restrictions posed a challenge for JP Morgan, a financial services institute, to successfully run its Winter Internship Programme, for graduates.The...

Talent Trace

Talent Trace - Executive Search ConsultancyVisibility for Executive Search   Raising the visibility of a search consultancy start-upTalent Trace is an all female, niche Executive Search and Recruitment company matching people to culture and passion to purpose.The...

National Radioactive Waste Disposal Institute

Re-Branding & Campaign DevelopmentNational Radioactive Waste Disposal InstituteOur aim was to create a sustainable brand that reflected the organisations work and its purpose: creating a clean, safe environment that is hazard free for future generations.NRWDI...